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Lester V. Smith Profiled in the Portland Business Journal

September 30, 2011

Title: Senior partner at Bullard Smith Jernstedt Wilson law firm and event director of the Portland Marathon. [Lester V. Smith PBJ Executive Profile]

Organization and Description: At Bullard Smith Jernstedt Wilson, we represent management interests in labor and employment law. The Portland Marathon is a 40-year-old nonprofit running and walking event. It's Portland's largest three-day "convention." It provides five events that create a $25 million economic impact for Portland and about a $3 million fundraising opportunity for charities.

Education: B.A., Duke University; JD & LL.B University of North Carolina; U.S. Army officer.

Residence: Portland.

Business Philosophy

Business Philosophy:
 If it is worth doing, do it well. Build and sustain your brand, business partnerships and relationships. Be committed to excellence.

Best Way to Keep A Competitive Edge: Keep learning, observe, have good mentors, listen to the clients and customers, and think long term.

Guiding Principle: Lead by example and be sure everyone has a role and feels part of the team. Treat that team with dignity and respect. Always share success and apply The Golden Rule. And remember there is always a right way to get something accomplished.

Yardstick for Success: Have the right values and a clear vision of what you want done. Then lead to implement. Also enjoy what you are doing. Strive to gain the respect of your peers and constantly try to improve.

Goal Yet to be Achieved: A sub-par round of golf.

Judgment Calls

Best Business Decision: Helping to found and build our specialty labor and employment law firm. Also, reorganizing the marathon from a 450-person club event to the 16,000-plus who now participate. And adding a charity component to the event.

About Bullard Law

Since 1977, Bullard Law has partnered with employers in Oregon, Washington, California, Idaho, and other states. The firm provides services in traditional labor law, public sector labor and employment law, employment litigation and class actions, employee benefits, personnel policies and practices, and employment and non-competition agreements. Bullard Law helps clients be proactive, offering extensive training programs in all areas of labor, employment and benefits. Contact Coni Crone at 503-248-1134 or ccrone@bullardlaw.com for further information.
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