DIGITAL JOURNAL

Bowling is older than you might think. Like, five thousand years older.

With roots in Ancient Egypt and Viking culture, this ancient sport has  brought communities together for centuries through friendly competition and the  joy of taking out pins. And like all competitive sports throughout history,  bowling requires die-hard determination, skill, and support from fans like  you.

Bowling enjoys a rich history in our corner of the Pacific Northwest, too:  Oregon was actually home to one of the nation’s most popular varsity bowling  programs for nearly 30 years. The sport’s local history and focus on team spirit  make it a perfect match for Bullard Law’s innovative new cause campaign:  Bowling For Hope.

Starting August 5th, 12 teams from across Portland will do battle online—and  in the lanes—to secure ultimate bragging rights and support a worthy cause.

Twelve Teams, Fifty Shoes, One Great Cause

Casual rollers and ten-pin aficionados alike will be hitting the lanes this  August through October as part of Bowling For Hope, a fundraising initiative to benefit Cascadia Behavioral Healthcare. The online campaign culminates in an in-person bowling showdown  between participating teams on October 12th.

Bullard and Cascadia staff—along with their vendors, families, and  communities— can register their teams online, raise support and give props to  their team by sharing progress through social media. Twelve teams of twenty-five  each will compete for top prizes, including highly coveted tickets to the 2014  Portland Thorns match—not to mention lifelong fame and glory.

With the support of their community and sponsors, Bullard Law aims to raise  $10,000 for Cascadia and the 14,000 people and their families in Oregon that  depend on the nonprofit’s life-saving services.

A Campaign That’s Right Up Our Alley

Following its wildly successful Unofficial World Series of Kickball  tournament earlier this year, Bullard Law again decided to partner with us at  CafeGive Social to fuel its next cause marketing hit.

To get the ball rolling, Bullard Law used CafeGive’s platform to offer participating teams a fun and  simple way to register, design a personalized team page, and energize their fans  online. Using CafeGive’s customized Donate App, Bullard Law’s leaderboard page connects participating teams’ pages and broadcasts each team’s progress through Facebook  and Twitter.

Support to Spare

By Liking and donating to your favorite team, you can help Cascadia improve  the lives of thousands of Oregonians struggling with serious mental health and  addiction challenges, poor health, homelessness, poverty, trauma, and other  behavioral issues.

To keep participants on their toes, Bullard Law is upping the competition  with online contests along the way. Prizes will be awarded to teams that  generate the most Likes during Friend-Raising Month (August), and the most  donations during Fund-Raising Month (September).

At CafeGive, we’re dedicated to helping great causes and cause marketing with  our social media apps. Like, donate to, and share Bullard’s Bowling For Hope  campaign to build support for community members in need, and help your favorite  team vie for ultimate bowling victory.

For more information on “Bowling For Hope,” team registration guidelines, and  contest details, click here. You can also visit Bullard Law’s website and find  its pages on Facebook and Twitter to learn more about Bullard’s commitment to  collaboration and giving back.

About Bullard Law

Bullard Law specializes in labor and employment law -  working for public and private sector employers in Oregon and other western  states since 1977. Bullard Law provides services in traditional labor law,  public sector labor and employment law, employment litigation and class actions,  employee benefits, personnel policies and practices, and employment and  non-competition agreements. Bullard Law offers extensive training programs in  all areas of labor and employment.

About Cascadia Behavioral Healthcare

Cascadia Behavioral Healthcare is a  major nonprofit healthcare provider in Oregon for mental health and addiction  treatment services. Cascadia also provides supported housing and permanent  housing to more than 600 individuals. Cascadia is unique in providing a full  continuum of services to children, families, adults and older adults.

About CafeGive Social

CafeGive is the only company that combines social  media marketing with meaningful, action-oriented cause marketing applications.  Using our product, CafeGive Social, we have helped companies, agencies and  nonprofits of all sizes connect with customers to build brand, enhance  reputation, raise awareness and effect social change. Headquartered in Portland,  Oregon, CafeGive is a privately held company.

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